The social scene has changed. And the work world has evolved with it.
Because now that face to face conversations can happen via Facetime and connecting with influencers can be accomplished over LinkedIn, social networking has transformed the way our personal and professional worlds co-exist.
And they're colliding.
Because 91% of employers are using social media to hire talent right now, and 70% of hiring managers agree that they've successfully hired using these platforms. So, while you're working on finding work, here's how you can make these top 3 social media platforms work for you.
Facebook still ranks as the top social networking platform, with over 2.23 billion active, monthly users. And as of 2014, 18,400,000 applicants found their job on The Book.
To join these ranks, you can manually use Facebook's Jobs tab to search by industry, location and job type and then apply, like their page or subscribe to receive alerts from companies you're interested in. However, Facebook is a place where you're literally connected to your friends, and these personal connections are far more likely to advocate for you than an ATS.
So, scroll through that friend's list; you never know what opportunities any acquaintances, old co-workers, colleagues or family may be aware of. Many organizations pay a referral bonus to any employees who can introduce a new member of staff. So, make sure your Facebook friends (and real life friends too) know you’re looking for a new position. If you have the right skill set and experience, a quick status update could get you employed.
A lot can be said in under 140 characters or less, and 330 million active, monthly users are saying things in the Twittersphere.
As of 2014, 8,000,000 job seekers have found their job on Twitter. Follow companies you’d like to work for; Twitter is a friendly place where you can make direct contact. But remember, that’s direct contact, not creepy contact.
Follow the brands, employees and leaders in the industry that you want to break into. Retweet, comment and share their stuff—but only if you have something relevant to add to their content. Your goal should be to position yourself as someone whose opinion can add value to the discussion. After you’ve started to build your online personal brand, and if you’re feeling bold, tweet the managing director or recruitment manager of an organization or a recruiter at a staffing firm and ask them directly if they have any suitable vacancies (don't forget to include a link to your LinkedIn profile).
LinkedIn is the number one social networking platform for professionals, with over 250 active, monthly users looking to connect.The platform's search and advanced search function makes it easy to source job openings, but there are also other useful tools in the LinkedIn toolkit.
As of 2014, 10,200,000 job seekers found their job on LinkedIn. Optimize your profile with a hard hitting headline that describes who you are and what you do—then elevate the rest of the content with keywords related to the job field you’re interested in -- this is how recruiters and hiring managers will find you.
You can also request to connect directly with recruiters and hiring managers at companies you're interested in, however; be mindful of how you approach these professionals, and tailor your communication. This means doing your research!
Remember: While you're socially searching online for employment, 93% of recruiters are likely to search your social profiles once you've applied. Make sure they won't find anything that could get your candidacy dismissed.
Are you working with a staffing agency to find your next great opportunity?