Times have changed. And it’s a weird world.
Robots are reading resumes, interviews can be done via video, networking is now online. And as the world itself has changed, so too has the way in which we search it for employment.
LinkedIn is the world’s #1 professional online networking platform and where 94% of recruiters and hiring managers search for candidates. So, when they find your profile, your headline needs to draw them in if you want to stand out.
Here’s how to turn your headline into an employment magnet:
1. Dismiss the default
Don't be boring. LinkedIn will automatically default your headline to your current job title and employer. But what does that really say about you and what makes you special? You've got 120 characters to turn your headline into 1-3 lines that shout, "connect with me because this is who I am and what I can do for you!" Your goal is not only catch their attention, but keep it with a headline that contains a benefit to the viewer.
2. Tailor to your audience
Just as you tailor your resume to each job you apply to, your LinkedIn headline (and profile) should speak directly to the audience you want to engage with. What does the reader at the other end of your message care most about? Depending on the industry you work in and the types of jobs you're applying to, your headline can include creativity or straight forward facts.
3. Be specific
If you hold any career specific designations or technical certificates, include them in your headline. However, remember you've only got 120 characters, so if you're a programmer who knows many program languages, list 1-3 of the most relevant and use the rest of the characters to set yourself apart.
Job title/specialty + Keywords + WOW!
Your job title is the obvious information hiring managers and recruiters use to determine the relevance of your profile. However, job titles can sound generic. Do you have an area of expertise?
If you're a programmer, separate yourself by including languages or technologies that you use most. A "Java and Rails Engineer" can entice more views than a "Software Engineer" will. Or, if you're a project manager who deals mostly in risk management, a "Project manager with 15 years' experience in Risk Management..." will likely intrigue more than a "Project Manager" would.
Keywords. They're the key to being found on any LinkedIn search. And they'll influence how you rank in said search results. When including your keywords, you'll need to research the types of words related to your line of work -- what recruiters and hiring managers would use to find someone with your skill set. What words or phrases would you use to find someone like you?
So you've got the relevant job title and your keywords made your profile searchable, so what makes you interesting enough to click on? The Wow factor in the headline formula demonstrates how or why you do what you do, and why others should want you to do it for them -- OR intrigues the reader enough to want to know more.
Below are a few examples of some attention grabbing headlines from our very own Procommers:
You've got 120 characters. Use your words wisely!
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