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3 Tips to finding unadvertised jobs on social media

By Courtney Jones

Strategy.

It’s the art of war.  And every resume you send out is fighting to help you win the job search battle. Strategy is key while waging your candidacy against the bots, the competition and even the recruiters.

And a strategic job seeker knows that sometimes….one must get crafty.

Social media isn’t just for the selfie… it’s a powerful tool in your job search arsenal. Research suggests that as many as 60% of job vacancies aren’t even advertised. It’s called the employment iceberg, and one that you definitely don’t want to avoid if you’re aiming to win the job search battle and the war.

Get tactical with these tips:

Be friendly

If you’re getting crafty, networking will do the trick. Many companies pay a referral bonus to any employees who can introduce a new member of staff. It’s a preferred hiring process that can save on expensive advertising and agency fees. So, make sure your Facebook friends (and real-life friends too) know you’re looking for a new position. If you have the right skill set and experience, a quick status update could have landed you the gig.

Find the twits

A lot can be said in under 140 characters or less. Follow companies you’d like to work for; Twitter is a friendly place where you can make direct contact. Tweet the managing director or recruitment manager of an organization and ask them directly if they have any suitable vacancies (don't forget to include a link to your LinkedIn profile).

Also, hashtags. Hashtags are awesome. Research popular recruiting and hiring hashtags for your industry, type them into your search bar and watch the possibilities pop up right before your eyes. Boom. Twittersphere Conquered.

Zero in on LinkedIn

Connect with people at companies you're interested in--that's why LinkedIn was created. If you’re being proactive in your search, connect with people in power at places you want to be, and if you're feeling bold, maybe request a coffee or a meeting or ask if you can send your resume if something comes up.

Ditch the “seeking new opportunities” headline and optimize your profile with a hard-hitting statement that describes who you are and what you do—then optimize the rest of the content with keywords. Recruiters routinely search LinkedIn for candidates for their unadvertised jobs; having a well-written profile ensures they can easily find your details and contact you.

If you did see a job posting via LinkedIn, invite the hiring manager to connect, and once they accept you as a connection, start a conversation. Mention that you’ve read something interesting about company x, mention a posting, say you applied and ask if they are the person you should be speaking to.

But only if you’re qualified!

The proactive approach is the progressive Job Seekers best bet while planning to end the search and start a new position. But remember Churchill’s famous words, “No matter how beautiful the strategy, you should occasionally look at the results.”

About the author:  

Erica MacDonald is a technical recruitment specialist for Procom Consultants Group in Toronto, Canada. In their perspective roles, they work to match candidates with opportunities primarily within IT and Professional Services.  For more information, they can be reached at: EricaM@Procom.ca


by Courtney Jones

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